2.–4. 12. 2024
Lisbon, Portugal
Venue
The Škoda Marketing Summit 2024 will take place at the elegant 5-star hotel Pestana Palace Lisboa, a 19th-century palace and National Monument. Located in Lisbon, this venue combines historic charm with modern amenities. With its beautiful architecture and tranquil gardens, it offers an inspiring atmosphere for insightful discussions and networking.
Join us at this iconic venue for a memorable event in one of Lisbon’s most distinguished settings!
Pestana Palace Lisboa Hotel & National Monument
Pestana Palace Lisboa Hotel & National Monument
Getting to
Pestana Palace Lisboa
Make your journey to the venue smooth and hassle-free with our recommended transport options:
- Taxi Services: Bolt, Uber, or Airport Shuttle
- Distance: Just 10 km (6.2 miles) from Lisbon Airport
- Driving Time: Approximately 25 minutes
Agenda
Event
Day 0 - 2. 12.
| Time | |
|---|---|
| Individual arrivals | |
| Registration & Check-in | |
| 20:00 - 22:00 | Informal Get-together dinner |
Day 1 - 3. 12.
| Time | |
|---|---|
| 9:00 - 10:40 | Conference programme |
| 10:40 - 11:00 | Coffee Break |
| 11:00 - 12:30 | Conference programme |
| 12:30 - 13:30 | Lunch |
| 13:30 - 15:00 | Conference programme |
| 15:00 - 15:20 | Coffee Break |
| 15:20 - 17:00 | Conference programme |
| 18:30 - 0:00 | Škoda Marketing Best Practice Awards 2024 with dinner |
Day 2 - 4. 12.
| Time | |
|---|---|
| 9:00 - 10:50 | Conference programme |
| 10:50 - 11:20 | Coffee Break |
| 11:20 - 13:00 | Conference programme |
| 13:00 - 14:00 | Lunch |
| Individual departures |
Conference
Day 1 - 3. 12.
| Time | Topic |
|---|---|
| 9:00 - 9:10 | Welcome Presenter(s): Meredith Kelly, Zuzana Varysova |
| 9:10 - 9:40 | Brilliant Branding Presenter(s): Owen Lee, Ben Jaffe (FCB) |
| 9:40 - 10:40 | Škoda Best Practice: Brand Amplification Presenter(s): Market representatives |
| 10:40 - 11:00 | Coffee Break |
| 11:00 - 11:30 | Anatomy of an Insight Presenter(s): Krisztian Zvara (PHD) |
| 11:30 - 12:30 | Škoda Best Practice: Insightful Campaign Presenter(s): Market representatives |
| 12:30 - 13:30 | Lunch |
| 13:30 - 14:00 | What it's like to be a Brand Ambassador Presenter(s): Andy Schleck, Matt Stephens |
| 14:00 - 15:00 | Škoda Best Practice: Partnership & Sponsorship Activation Presenter(s): Market representatives |
| 15:00 - 15:20 | Coffee Break |
| 15:20 - 15:50 | Different Perspectives on Innovation Presenter(s): Ben Fraser (PHD) |
| 15:50 - 16:50 | Škoda Best Practice: Inventive Approach Presenter(s): Market representatives |
| 16:50 - 17:00 | Wrap-up & Closing of the Day 1 Presenter(s): Meredith Kelly, Zuzana Varysova |
Day 2 - 4. 12.
| Time | Topic |
|---|---|
| 9:00 - 9:10 | Welcome Presenter(s): Meredith Kelly, Zuzana Varysova |
| 9:10 - 10:10 | What’s Next for our Brand Presenter(s): Antonio Mineo, Lucie Hurkova |
| 10:10 - 10:50 | Media Vision 2025 Presenter(s): Krisztian Zvara (PHD) |
| 10:50 - 11:20 | Coffee Break |
| 11:20 - 12:00 | Competitive Overview & Implications for Škoda Communication Presenter(s): Tom Lindo, Kelly StLawrence (FCB) |
| 12:00 - 12:40 | The Extraordinary Cost of Dull Advertising Presenter(s): Jon Evans (System 1) |
| 12:50 - 13:00 | Wrap-up & Good-Bye Presenter(s): Meredith Kelly, Zuzana Varysova |
| 13:00 - 14:00 | Lunch |