No, this is not a Camembert!
It’s a Grow Kit – and a special one at that!
Mushroom roots, known as mycelium, have been our bold companion in helping us recycle our Brand guidelines and renew our commitment to sustainability. With our Grow Kit, you’ll be able to spark new life with new plants that will accompany you every day – just like our guidelines do in your work.
How do you plant
your Grow Kit?
- Uncover what’s inside – scrape off the mycelium, but do not throw it away!
- Clean your grow kit
(a thorough scrub will do) - Place the lid underneath the donut shape to prevent water spillage
- Crumble up mycelium and place into the hollow part of the donut
- Sprinkle seeds on top (provided in a small packet)
- Keep moist and spray with water consistently – don’t let the seeds dry out
- Witness the beauty of growth!
Curious to learn more?
As we updated our brand strategy model, we faced the challenge of repurposing outdated Brand guidelines. Through a unique collaboration, these documents were transformed into a remarkable gift – a Grow Kit – ensuring that our old guidelines found a beautiful new purpose.
Is that a mushroom? Well, it’s Mycelium!
The outer part of the gift is crafted from mycelium and our Brand guidelines. Our shredded Brand guidelines were mixed with agricultural waste and then combined with mycelium.
What’s Mycelium?
Mycelium is the root-like network of a fungus. It helps decompose organic matter and is used in eco-friendly insulation, fire-resistant building blocks, and the creation of sustainable furniture and small everyday objects.
The Grow Kit is 3D printed from Non-Oilen, a bio-based material known for its high durability, temperature resistance, food safety, and complete biodegradability in industrial composting conditions.
Is that a mushroom? Well, it’s Mycelium!
The outer part of the gift is crafted from mycelium and our Brand guidelines. Our shredded Brand guidelines were mixed with agricultural waste and then combined with mycelium.
What’s Mycelium?
Mycelium is the root-like network of a fungus. It helps decompose organic matter and is used in eco-friendly insulation, fire-resistant building blocks, and the creation of sustainable furniture and small everyday objects.
The Grow Kit is 3D printed from Non-Oilen, a bio-based material known for its high durability, temperature resistance, food safety, and complete biodegradability in industrial composting conditions.